FOR IMMEDIATE RELEASE
August 2025
Why Now Is the Best Time to Sell Your Home Before Year-End
By Jonathan Acutt, Managing Director – Acutts Real Estate
Homeowners thinking about selling in 2025 should act now to capture the surge in buyer demand that happens in the lead-up to year-end.
According to Jonathan Acutt, Managing Director of Acutts Real Estate, the months before December remain one of South Africa’s busiest relocation periods, with families, professionals, and retirees moving between towns, suburbs, and provinces.
“If you want your home sold before the holiday period, you need to list now,” says Acutt. “Waiting too long means missing the peak buying window, as buyers who are relocating for the new year are already searching today.”
The Year-End Buyer Surge
Many buyers aim to move before schools reopen in January, making spring the ideal time to launch a property onto the market. Listing now allows enough time for professional marketing, viewings, offers, and the transfer process to conclude before the festive season.
Correct Pricing Is Key
Overpricing a property can result in it sitting on the market and losing momentum. Acutt advises sellers to base pricing on recent comparable sales and current demand, rather than inflating the asking price.
“Correct pricing creates urgency,” notes Acutt. “It attracts more interest, generates competitive offers, and often results in a better sale price than starting too high.”
Positioning for Maximum Impact
Buyers in 2025 are informed and value driven. To stand out, sellers should:
· Declutter and depersonalise to help buyers visualise the home as their own.
· Complete minor repairs and touch-ups to create a move-in-ready impression.
· Use professional photography, video tours, and targeted online campaigns.
· Highlight lifestyle benefits such as energy efficiency, security, and location.
The Right Time to Act Is Now
The end-of-year relocation period is already in motion. Sellers who list their homes now will have the advantage of catching serious buyers who are motivated to secure a property before the holidays.
“The bottom line is simple,” concludes Acutt. “If you’re thinking of selling, the smartest move is to start the process immediately. Position your home correctly, price it strategically, and you’ll be ready to take advantage of the busiest selling season of the year.”
Media Contact:
Ashleigh Perry-Steenkamp
Head Office Manager – Acutts Real Estate
marketing@acutts.co.za | +27 (0)31 396 2969
